“Qui ne saute pas n’est pas lyonnais”, the song chanted by thousands as the stadium fills with energy, translating to whoever doesn’t jump isn’t from Lyon.

For this Emirates social featurette, we captured the energy across the stadium following the theme of “if you don’t jump you’re not from Lyon”.

Client Emirates
Agency WePlay
Creative/Writer Andy Hopkinson
Creative/Writer John Parker
Directed by Andy Hopkinson
Directed by Matt Page
Camera Francesco Dessabo
Camera Ned Farr
Account Management Ed Keir