Produced by me, developed alongside the creative team at WePlay, this campaign centred around delivering both hero content and a full suite of supporting photography for social and out-of-home.

Like many football shoots, time with talent was limited. We had just 25 minutes to capture the campaign film before switching gears and creating enough stills content to support a year-long rollout across multiple channels.

A project that required careful scheduling, tight production management and the ability to maximise every minute on set.